Comedy Video Production for Credible B2B Brands

funny ads. serious results.

we create unignorable video ads people actually watch and remember - so brand awareness gets easier.

Trusted by B2B teams who are done blending in

humour makes things happen

Most B2B video is bland, predictable, and forgettable

But with our funny-first approach to telling your brand’s story, we help you place your brand in all the right brains - using the oldest attention hack there is… laughter.

So no matter how serious your product is, we’ll find a strategically sound, comically compelling way to make your brand unignorable.

uk digital excellence awards 2026 winnerroyal television society winnerglobal media awards 2026 finalist

more laughs = more leads

Johnathan Dane
Founder of KlientBoost

"Deadpan’s first comedy ad brought us a $240k ROI. From one video. So we didn’t double down — we quintupled down. Luke made comedy feel smart, safe and ridiculously effective.”

Kirsty Ware
Senior Social Content Executive at LNER

"Deadpan delivered a social video that could easily have been a TV ad. Their crew worked with agility and professionalism, and the final ad outperformed every other video on our feed by 33%. Our MD says its one of his favourite videos."

Jess Cook
VP, Marketing at Vector

‘The results spoke for themselves: a 34% increase in net new traffic, a 22% rise in sales demo requests and a 41% increase in pipeline month over month. More importantly, Deadpan helped us stand out while staying true to our brand. They were fantastic to work with, and we wouldn’t hesitate to recommend them to any business looking to make a real impact’’

Andrew  Boulton & Giles Edwards
Gasp! Books

"To find an agency with both absolute professionalism and a profound sense of the ridiculous is like finding a goose with a good attitude. Now we’ve found Deadpan and seen what they can do, we’re reluctant to share them."

Pinja Dodik & Erin Backlund
Swarmia

“Deadpan helped us connect with audiences across every level of our engineering organisation, turning even the biggest sceptics into fans. The campaign has already driven increased branded search traffic, generated leads and contributed to new deals. The team was a pleasure to work with, bringing creativity, energy and plenty of fun to the process.”

Jokes that get the Job Done

what a typical b2b video does...

It explains. It informs. It bores. Your audience doesn't give a hoot, and forgets you five minutes later.

Leaves out all your brand’s personality
Bombards your audience with information
Sticks to what a ‘normal’ B2B video ‘should do’
Makes you seem like everyone else

what a deadpan b2b video does...

It entertains. It resonates. It gets a LOL. Your audience engages with you, and your brand gets remembered.

Truly earns your audience’s attention
Casts your customer as the hero... and your brand as the guide
Creates recurring worlds, characters and scenarios that build recognition and recall
Turns all that positive attention into lasting trust.

LOLS WITH ROI

HUMOUR WORKS, NO MATTER YOUR BRAND, YOUR SECTOR OR YOUR AUDIENCE.

(And anyone who tells you otherwise shouldn't be taken seriously and needs locking in a small, dark room that has at least three big wasps in it).

We made them funnier

A few examples of comedy-led ads built for “boring” categories...

lnervectorklientboost

lner (Side splitter)

April Fools hero that people treated like entertainment.

80k
organic views in 24h
4,800
engagements in week 1
70%
non-followers

Outperformed last year’s paid campaign with zero paid spend.

vector (sitcom)

“Relatable, bonkers, and smart.” — Jess Cook, VP Marketing

4-episode comedy series for LinkedIn + CTV

+30%
new site traffic
+44%
pipeline influence MoM
+20%
demo requests

“It made us look bigger—and that is priceless.”

klientboost (Sitcom)

Enterprise deal came inbound after watching the ads.

5-episode series for LinkedIn + Meta

1M
organic LinkedIn views
$200k+
revenue influenced
Award
shortlisted

“One whale client paid for the whole campaign in one go.”

REASONS TO PICK DEADPAN (OTHER THAN OUR LOOKS)

Deadpan are continually producing comedy campaigns for B2B businesses who are hungry for attention, thirsty for success and severely allergic to blending in (and gluten)

WE MAKE YOUR MARKETING MEMORABLE

Even if your category is crowded or traditionally a little stuffy, we create ads that deliver attention and awareness you can commercially count on.

WE’RE ABOUT GROWTH,
NOT GAGS

Deadpan specialises in repeatable, strategic comedy series – not one-off ads that are unlikely to have a lasting impact – with different packages to help you build the plan you need.

OUR PUNCHLINES HELP THE BOTTOM LINE

Our comedy is precisely tailored to help you win business – finding the humour in the real needs (and frustrations) of your ideal buyer and showing them how your brand can save the day.

your brand is boring

BECAUSE THERE’S NOTHING FUNNIER THAN AN END-TO-END STATEGIC DELIVERY PLAN

01

WE FIND THE RIGHT WAY IN

02

OPTIONS. CHOICES. HUGS. (OPTIONAL)

03

WE PRODUCE. YOU PUT YOUR FEET UP

04

you get the good stuff

frequently asked questions

Who is this best for?

How long does it take?

What if we’re nervous about comedy?

How much work do I need to do?

Do you only shoot in the UK?

Who will I be working with?

How much does it cost?

Will I be locked into a monthly contract?