And now, we brag.

Marketing managers are forever juggling ten jobs that don’t move the needle. After interviewing 25 of them, a theme emerged: they were all wearing too many hats (often ones they never asked for).

Strengthened KlientBoost’s “we’re not like the others” positioning. Shared widely by marketing managers tagging in their colleagues — the ultimate mark of relatability.

Vector wanted comedy to launch their new SaaS positioning and website. We leaned into a modern truth: targeting prospects online feels impossible

Beyond the numbers, it became one of LNER’s most talked-about campaigns of the year, earning direct praise from Managing Director David Horne, who called it “brilliantly conceived and executed.” Originally created by Luke while leading Wallbreaker, this project has become part of the creative DNA that Deadpan now builds on — proving festive fun and comedy character work can deliver real results.

We dropped our marketing manager into a haunted house filled with the real horrors of marketing: Slack pings, pointless meetings, attribution debates, and a CFO demanding numbers from the shadows.

A social ad so fun the MD wanted it on TV. The video grabbed attention from the start, delivering a 20% lift in watch time compared to LNER’s usual summer campaigns. Internally, it was praised as “worthy of TV” and sparked calls for a bigger roll-out. More importantly, it opened the door for LNER to explore a bolder, more playful approach to social-first content.

In this one, our marketer takes outreach to absurd extremes and hides inside her prospect’s suitcase with a roller banner ready to pitch.

Helped KlientBoost deepen its position as the agency that actually gets it. Conversations with new prospects (including Cloudflare) now reference the campaign by name.

KlientBoost wanted to continue their run of metaphor-driven comedy - this time highlighting the tension between a marketing manager who understands the strategy, and a CEO who doesn’t. We put them in couples therapy and let the metaphor do the talking.

A book launch promo that takes LinkedIn gurus down a peg (or ten). The video became the centrepiece of the launch campaign, pulling attention (and laughs) across social feeds and positioning Gasp as the agency unafraid to call marketing’s nonsense out. Proof that with the right idea, even a spoof author can sell real books.

A fan favourite that proved the format can flex into more absurd comedy while still being painfully relatable. Helped solidify KlientBoost’s content strategy around humour that’s built for sharing.

The most “tagged-your-CEO” episode of the series to date, sparking internal conversations in marketing teams everywhere.