1M

Organic LinkedIn Views

$200k+

Revenue Influenced

Award

Shortlisted

KlientBoost

Too Many Hats

The Brief

Marketing managers are forever juggling ten jobs that don’t move the needle. After interviewing 25 of them, a theme emerged: they were all wearing too many hats (often ones they never asked for). KlientBoost wanted a way to show those same marketing managers they understood the pain — and that they could take a few hats off their head. They came to us for a piece of comedy that was instantly relatable, shareable, and positioned them as the agency who ‘gets it.’

The Results

Everyone loved it. Not just the client, not just their team — but the internet. The film quickly became KlientBoost’s most talked-about creative and still drives new conversations to this day. It was so effective, KlientBoost bought the rights outright and commissioned a whole series of marketing-manager-mockumentaries on the back of it.

The Other

this is some other text

Lets Chat

more from

KlientBoost

Pulled In All Directions

Helped KlientBoost deepen its position as the agency that actually gets it. Conversations with new prospects (including Cloudflare) now reference the campaign by name.

Hand Holding

Strengthened KlientBoost’s “we’re not like the others” positioning. Shared widely by marketing managers tagging in their colleagues — the ultimate mark of relatability.

Shiny Object Syndrome

The most “tagged-your-CEO” episode of the series to date, sparking internal conversations in marketing teams everywhere.

Low Hanging Fruit

A fan favourite that proved the format can flex into more absurd comedy while still being painfully relatable. Helped solidify KlientBoost’s content strategy around humour that’s built for sharing.