Marketing Malpractice

Problem

KlientBoost wanted to become one of the most recognisable brands in B2B marketing. Not by talking more about performance marketing... but by making marketers genuinely enjoy seeing them in their feed.

Idea

We built a recurring series of sketches that exaggerated everyday marketing frustrations into completely unnecessary situations.

A terrible agency gets arrested for vanity metrics. A CEO attends conversion counselling. Marketing problems become horror films. Unrealistic expectations become a medical condition.

Different jokes. Same audience. Same simple truth: if you've worked in B2B marketing, you've probably lived through most of it.

Output

A repeatable comedy series built for LinkedIn, supported by paid and organic distribution, giving KlientBoost a growing library of distinctive creative instead of another one-off campaign.

The campaign entertained marketers, strengthened KlientBoost's brand, and generated new business—proving that performance marketing doesn't have to market itself like everyone else.

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