Key Decision Maker

Problem

Swarmia had built one of the leading engineering intelligence platforms on the market, but too many prospects were still asking, "Wait... what do you guys actually do?"

They weren't looking for another product explainer. They wanted to build brand awareness, become easier to remember

Idea

A character-led comedy series built around an engineering leader with one simple problem: nobody had a clue what was going on.

Each episode exaggerated a familiar frustration into something increasingly absurd, creating a world Swarmia's audience instantly recognised and wanted to return to. The result was a repeatable format that made a complex product far easier to remember.

Output

A scalable video asset library designed to build familiarity long before someone booked a demo.

The campaign drove a 30% increase in branded search traffic, had over 1 million views, generated directly attributable inbound leads, and contributed to new deals created from the campaign.

Perhaps most importantly, prospects stopped asking "What does Swarmia do?" and started actively looking to implement it.

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