1 HERO FILM
A 90s sitcom intro announcing a Series A
$10M RAISED
Apparently deserving of its own theme tune
1 stupidly CATCHY SONG
Stuck in our heads for months
Fun Times
Problem
Vector had just closed a $10m Series A and wanted to celebrate the milestone with the attention it deserved.
The problem? Most funding announcements look exactly the same. A founder posts a photo, writes a long LinkedIn caption about being "proud of the team", and everyone politely hits like before carrying on with their day.
Idea
We traded the founder announcement for a 90s sitcom intro.
Complete with floppy disks, oversized suits and painfully cheesy smiles, the team became the stars of their own throwback title sequence. It celebrated the people behind the milestone while turning a familiar startup announcement into something people actually wanted to watch.
Output
A social-first launch film designed for LinkedIn, supported by shorter cutdowns for ongoing distribution.
The campaign became one of Vector's highest-performing LinkedIn posts, generating strong engagement while helping the company celebrate its biggest milestone in a way people actually remembered.
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