The Next Best Way

Problem

Vector were launching a new product in a highly technical space, with a message that mattered to marketers but could easily get lost in jargon.

Their audience already knew how difficult it had become to get ads in front of the right people. Vector’s challenge was explaining a genuinely powerful product in a way that made people actually pay attention.

Idea

A character-led comedy series about a desperate B2B marketer going to increasingly questionable lengths to get her ads in front of the right people.

The campaign delivered 4 hero episodes, each built around a different targeting “strategy”, supported by shorter cutdowns and multiple hooks for LinkedIn and CTV across paid and organic.

The recurring format kept audiences coming back, while reinforcing one simple message: there are easier ways to reach the right people.

Output

A scalable video asset library designed for paid performance, awareness and ongoing distribution - not just a launch moment.

Results included:

+30% increase in website traffic
+44% increase in influenced pipeline (MoM)
+22% increase in demo requests

Beyond the numbers, the campaign helped Vector feel significantly bigger and more established as a brand - building trust with their audience while entertaining them at the same time.

Lets Chat