Best Kept Secret

Zelta had built a genuinely useful platform for clinical trials, but their marketing looked much like the rest of the industry. Technical, sensible... and snooze worthy.

They wanted to modernise the brand, stand apart from competitors, and solve another challenge common in medical SaaS: getting customers to appear in case studies.

Instead of filming another polished customer testimonial, we parodied one.

Our Clinical Data Manager was so delighted by all the time Zelta had given her back, she accidentally revealed far more than she should have. Between terrible golf swings and questionable attempts at painting, she slowly realised she'd just shared the industry's best-kept secret... on camera.

By turning a familiar customer testimonial into something unexpected, the campaign repositioned Zelta without ever feeling like another product demo.

A launch campaign comprising 2 hero films and supporting social cutdowns, produced in vertical and widescreen formats for paid and organic distribution. 

The campaign gave Zelta a distinctive creative platform to lead their new positioning—proving even medical SaaS doesn't have to take itself quite so seriously.