Carriage Fest
LNER
1/8/2025
The Brief
The Results
We transformed a regular carriage into a chaotic “festival on wheels”, complete with a DJ in the toilet, a mosh pit in the vestibule, exploding pop-up tents and trolleys the size of wardrobes. Layered with a parody train announcement and a thumping soundtrack, the film was pure organised chaos. LNER’s MD even called it “a TV ad in disguise.”
LNER
1/8/2025
The Brief
The Results
We transformed a regular carriage into a chaotic “festival on wheels”, complete with a DJ in the toilet, a mosh pit in the vestibule, exploding pop-up tents and trolleys the size of wardrobes. Layered with a parody train announcement and a thumping soundtrack, the film was pure organised chaos. LNER’s MD even called it “a TV ad in disguise.”
summary
A social ad so fun the MD wanted it on TV. The video grabbed attention from the start, delivering a 20% lift in watch time compared to LNER’s usual summer campaigns. Internally, it was praised as “worthy of TV” and sparked calls for a bigger roll-out. More importantly, it opened the door for LNER to explore a bolder, more playful approach to social-first content.
