Hedge Level Targeting
Vector
The Brief
Vector wanted comedy to launch their new SaaS positioning and website. We leaned into a modern truth: targeting prospects online feels impossible - like you need to physically appear beside them. So our marketer literally hides in a hedge.
The Results
The video hit 40,000+ organic impressions in week one, with the CEO and COO sharing it themselves. Marketers flooded the comments with “genius” and “we need more ads like this.” It drove strong engagement and internal buy-in for comedy.
Vector
The Brief
Vector wanted comedy to launch their new SaaS positioning and website. We leaned into a modern truth: targeting prospects online feels impossible - like you need to physically appear beside them. So our marketer literally hides in a hedge.
The Results
The video hit 40,000+ organic impressions in week one, with the CEO and COO sharing it themselves. Marketers flooded the comments with “genius” and “we need more ads like this.” It drove strong engagement and internal buy-in for comedy.
