LNER – Christmas is on Track
492k+
organic views
5000%
higher than LNER's average reel
3x
reach of the next best post
LNER
1/12/2024
The Brief
LNER wanted to spread festive cheer on social media with a lighthearted Christmas campaign to make rail travel feel warmer (and a little less like sitting in traffic on the A1). The aim wasn’t to flog tickets but to give travellers a reason to smile over the holiday season.
The Results
Holly Tinselton didn’t just spread cheer, she became the star of LNER’s Christmas. The character struck exactly the right balance of festive fun and cheeky nuisance, earning praise across socials and inside the business. The campaign was described as “worthy of TV,” and even caught the attention of LNER’s Managing Director, who personally messaged to say it was “brilliantly conceived and executed.”
LNER
1/12/2024
The Brief
LNER wanted to spread festive cheer on social media with a lighthearted Christmas campaign to make rail travel feel warmer (and a little less like sitting in traffic on the A1). The aim wasn’t to flog tickets but to give travellers a reason to smile over the holiday season.
The Results
Holly Tinselton didn’t just spread cheer, she became the star of LNER’s Christmas. The character struck exactly the right balance of festive fun and cheeky nuisance, earning praise across socials and inside the business. The campaign was described as “worthy of TV,” and even caught the attention of LNER’s Managing Director, who personally messaged to say it was “brilliantly conceived and executed.”
summary
Beyond the numbers, it became one of LNER’s most talked-about campaigns of the year, earning direct praise from Managing Director David Horne, who called it “brilliantly conceived and executed.” Originally created by Luke while leading Wallbreaker, this project has become part of the creative DNA that Deadpan now builds on — proving festive fun and comedy character work can deliver real results.
