Pulled In All Directions
KlientBoost
1/7/2025
The Brief
Marketing managers don’t just juggle; they’re pulled in different directions by bosses, teams, agencies, and every “urgent” Slack ping. KlientBoost wanted to visualise this chaos in a way every marketer would feel in their bones.
The Results
Amy (our long-suffering marketing manager) was literally tied up and yanked around by competing priorities. The metaphor landed instantly with KlientBoost’s audience, cementing the mockumentary style as a series worth continuing.
KlientBoost
1/7/2025
The Brief
Marketing managers don’t just juggle; they’re pulled in different directions by bosses, teams, agencies, and every “urgent” Slack ping. KlientBoost wanted to visualise this chaos in a way every marketer would feel in their bones.
The Results
Amy (our long-suffering marketing manager) was literally tied up and yanked around by competing priorities. The metaphor landed instantly with KlientBoost’s audience, cementing the mockumentary style as a series worth continuing.
summary
Helped KlientBoost deepen its position as the agency that actually gets it. Conversations with new prospects (including Cloudflare) now reference the campaign by name.
