Shiny Object Syndrome
KlientBoost
1/8/2025
The Brief
Marketing managers told us their CEO constantly derails strategy with the latest shiny marketing trend. So we created an episode where every new idea literally pulls him out of the room, leaving Amy trying to build a plan while he chases whatever glitters next.
The Results
The episode sparked a wave of marketer tagging on LinkedIn — comments like “This is literally our CEO.” It reinforced KlientBoost as the agency that understands the chaos inside a marketing team.
KlientBoost
1/8/2025
The Brief
Marketing managers told us their CEO constantly derails strategy with the latest shiny marketing trend. So we created an episode where every new idea literally pulls him out of the room, leaving Amy trying to build a plan while he chases whatever glitters next.
The Results
The episode sparked a wave of marketer tagging on LinkedIn — comments like “This is literally our CEO.” It reinforced KlientBoost as the agency that understands the chaos inside a marketing team.
summary
The most “tagged-your-CEO” episode of the series to date, sparking internal conversations in marketing teams everywhere.
