Something something marketing whatever
GASP Agency
21/5/2025
The Brief
To launch their spoof book Something Something Marketing Whatever (by the entirely fictitious Chinston Crush), Gasp wanted a promo that skewered the very people the book was parodying: self-proclaimed LinkedIn thought leaders and marketing gurus who believe the sun rises and sets in their personal brand. The aim? Stop thumbs mid-scroll with something witty, weird, and totally different from the usual “influencer” noise.
The Results
We built the whole film from stock footage, motion graphics, and a brilliantly sarcastic script. The result was a mock-serious book promo that looked just like the kind of overblown thought-leadership ad it was lampooning — except funnier, and actually selling something worth reading.
GASP Agency
21/5/2025
The Brief
To launch their spoof book Something Something Marketing Whatever (by the entirely fictitious Chinston Crush), Gasp wanted a promo that skewered the very people the book was parodying: self-proclaimed LinkedIn thought leaders and marketing gurus who believe the sun rises and sets in their personal brand. The aim? Stop thumbs mid-scroll with something witty, weird, and totally different from the usual “influencer” noise.
The Results
We built the whole film from stock footage, motion graphics, and a brilliantly sarcastic script. The result was a mock-serious book promo that looked just like the kind of overblown thought-leadership ad it was lampooning — except funnier, and actually selling something worth reading.
summary
A book launch promo that takes LinkedIn gurus down a peg (or ten). The video became the centrepiece of the launch campaign, pulling attention (and laughs) across social feeds and positioning Gasp as the agency unafraid to call marketing’s nonsense out. Proof that with the right idea, even a spoof author can sell real books.
