Too Many Hats
1047k
impressions
9280
reactions
$250k+
more sales
KlientBoost
1/4/2024
The Brief
Marketing managers are forever juggling ten jobs that don’t move the needle. After interviewing 25 of them, a theme emerged: they were all wearing too many hats (often ones they never asked for). KlientBoost wanted a way to show those same marketing managers they understood the pain — and that they could take a few hats off their head. They came to us for a piece of comedy that was instantly relatable, shareable, and positioned them as the agency who ‘gets it.’
The Results
Everyone loved it. Not just the client, not just their team — but the internet. The film quickly became KlientBoost’s most talked-about creative and still drives new conversations to this day. It was so effective, KlientBoost bought the rights outright and commissioned a whole series of marketing-manager-mockumentaries on the back of it.
KlientBoost
1/4/2024
The Brief
Marketing managers are forever juggling ten jobs that don’t move the needle. After interviewing 25 of them, a theme emerged: they were all wearing too many hats (often ones they never asked for). KlientBoost wanted a way to show those same marketing managers they understood the pain — and that they could take a few hats off their head. They came to us for a piece of comedy that was instantly relatable, shareable, and positioned them as the agency who ‘gets it.’
The Results
Everyone loved it. Not just the client, not just their team — but the internet. The film quickly became KlientBoost’s most talked-about creative and still drives new conversations to this day. It was so effective, KlientBoost bought the rights outright and commissioned a whole series of marketing-manager-mockumentaries on the back of it.
summary
Marketing managers are forever juggling ten jobs that don’t move the needle. After interviewing 25 of them, a theme emerged: they were all wearing too many hats (often ones they never asked for).
